Use Insider

MAY 14, 2024

Retention vs. acquisition marketing: What’s the difference? While they’re both marketing strategies, retention marketing, and acquisition marketing have entirely different objectives—among a few other notable differences.

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

Hubspot Marketing

FEBRUARY 9, 2018

As an acquisition marketer, I hear questions like this all the time: "Is the PDF dead? Nail Your Promotion Strategy. Once you’ve come up with relevant content topics for your webinar, its your job as marketers to get that webinar in front of as many eyes as possible. Promotional and follow-up emails.

Logistics 287

Logistics eBook Thought Leadership Acquisition Marketing 287

Hubspot Marketing

MAY 14, 2019

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing. The website, often called an affiliate, will only get paid when their promotion generates a sale. Brand Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Martech

AUGUST 22, 2022

Or if you know that everyone’s going to Church’s Chicken, you might want to offer a promotion to come to KFC.”. Using location data for customer acquisition. Marketers can use digital channels to act on location data.

Customer 84

Customer Customer Acquisition Retail Acquisition Marketing 84

Hubspot Marketing

JUNE 26, 2023

One of the major benefits of grouping your posts together is identifying a content offer opportunity that can be effectively promoted on multiple blog posts, as opposed to an individual post. As acquisition marketers, it's tempting for us to attempt optimizing the conversion paths for high-traffic posts.

eBook 145

eBook SEO Real Estate Promotion 145

Adobe Experience Cloud Blog

JUNE 17, 2013

As depicted in the graph below, businesses think about how they can most efficiently increase their conversion percentage from prospects to customers and from customers to promoters / upsells. Driving Customer Acquisition. But what you are to see moving forward is marketing automation will become a post-sales enabler.

Customer 134

Customer Thought Leadership Customer Acquisition Acquisition Marketing 134

Sprout Social

JULY 30, 2018

Shaun Kehrberg , Director of Product Marketing at Marchex, uses social targeting to launch and manage B2B products. Customer Data ≠ Acquisition Data. It’s a lot of customer data, which is great, but when you look at customer acquisition, this data falls short. We speak just like them.

Acquisition Marketing 56

Acquisition Marketing Customer Acquisition eCommerce Analytics 56