Adobe Experience Cloud Blog

JANUARY 22, 2015

Yet, with the advent of digital media and the shift toward hyper personalized marketing, does it still make sense to mass market? Marketo recently co-hosted a Twitter Chat with our friends at Advertising Week to find out where marketers stand on the value of today’s (incredibly expensive) Super Bowl commercials.

Thought Leadership 134

Thought Leadership Food Traditional Marketing Advertising 134

Marketing Insider Group

AUGUST 20, 2019

We have found that content marketing and thought leadership play vital roles in marketing transformation as they have the potential to unlock growth and attract the right kind of buyers. Simply put, it’s the pursuit of scale, efficiency, and innovation using data and technology to spur profits and growth.

Transform 40

Transform Content Marketing Thought Leadership Marketers 40

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145