How Currys achieved a 56% open rate increase by optimising email subject lines in real time
Econsultancy
FEBRUARY 9, 2022
“We personalised on the brand the customer was researching on; we referred to the price; for credit customers, we’d refer to the monthly price; and Phrasee learned all of this by itself, and was able to improve from our human subject line, which was, ‘Oops! Did you leave something in your basket?
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