Duct Tape Marketing
MAY 23, 2014
Select the most compelling marketing medium that matches your audience demographics. Digital advertising through Pay-Per-Click, for example, went from being entirely based on using desktop computers to now having the majority of buyers first visiting a web site or landing page via their mobile device or tablet.
Marketing Insider Group
NOVEMBER 18, 2010
One thing that’s not going to go away even in 2011 is the email marketing efforts.
Adobe Experience Cloud Blog
DECEMBER 9, 2014
as Vice-President of Direct Marketing after selling them the start-up, Yoyodyne. In 2013, Mr. Godin was inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor. The shift to the era of engagement marketing and away from transactional and mass marketing is well underway.
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