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The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

Search Engine Optimization (SEO) / Search Engine Marketing (SEM) Search engine optimization refers to organically optimizing web content. Search engine marketing is paying for advertising space on said search engines. Content marketing refers to marketing via long-form content, websites, blogs, and even audio and video content.

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13 Examples of Experiential Marketing Campaigns That'll Give You Serious Event Envy

Hubspot Marketing

While a surprising number of people haven't heard of the concept, it's kind of a big deal — 77% of marketers use experiential marketing as a vital part of a brand’s advertising strategy. But there are also times when they have nothing to do with a specific event, as you'll see from the examples we picked.