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The rise of the position-less marketer by Optimove

Search Engine Land

What is the position-less marketer? In traditional marketing, individuals often specialize in specific roles, leading to siloed functions such as brand management, content creation, and digital marketing. With advanced tools and evolving strategies, mastering diverse skills is increasingly feasible.

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The rise of the position-less marketer by Optimove

Martech

What is the position-less marketer? In traditional marketing, individuals often specialize in specific roles, leading to siloed functions such as brand management, content creation, and digital marketing. With advanced tools and evolving strategies, mastering diverse skills is increasingly feasible.

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Role of artificial intelligence in marketing

Sprout Social

As marketers, this is an essential advantage. AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. Which AI technologies enable marketing? Here are some ways it’s reshaping businesses for the better.

Marketing 128