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Product Marketing Management Challenges in E-Commerce

OnPassive Marketing

Generating Consistent Traffic Growth: You need consistent traffic growth if you want your business to be successful online. You can also use paid advertising and other promotional strategies to boost traffic. Maintaining Customer Loyalty: If you focus on providing excellent and helpful content, you can create loyal customers.

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How High-Performing Companies Use North Star Metrics In Practice

CXL

This number can grow, but if all your new MAUs are free users, you’re not achieving your conversion and paid customer acquisition goals. Marketing will need to focus on lead generation (new MQLs), and customer success will need to drive retention and feature adoption. Customer acquisition cost (CAC).