Advertising Customer Marketing Personalized Marketing Thought Leadership 
Adobe Experience Cloud Blog
OCTOBER 25, 2018
Even though this suggests we might have difficulty engaging with strangers, marketers have no problem selling to strangers. We spend exorbitant amounts of money on digital advertising —without even taking the time to learn about our audiences. So, is there actually any value in trying to go beyond one-size-fits-all marketing?
Adobe Experience Cloud Blog
MARCH 13, 2019
This past October, the Association of National Advertisers and other trade bodies launched a new “Data Transparency Label” in an effort to improve consistency in data reporting. The move is just one example of how advertisers are attempting to show consumers that they can be trusted with data. Please Use Responsibly.
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