Adobe Experience Cloud Blog

NOVEMBER 14, 2018

As the importance of customer retention and customer lifetime value (LTV) become more popular in the world of marketing and sales, personalized marketing is also popping up in more and more marketing team discussions. Personalized Marketing Works. The desired result of running these campaigns?

Personalized Marketing 134

Personalized Marketing Direct Mail Thought Leadership Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 13, 2019

AI gives you the sophistication to test near-infinite possibilities so you can create valuable microsegments and deliver the perfect personalized marketing experience to each and every person you engage with. Getting in tune with your customers and colleagues. Marketing is all about building relationships.

Finance 134

Finance Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

OCTOBER 25, 2018

Even telemarketers practice a basic form of personalized marketing. Why bother taking personalized marketing to the next level? In Epsilon’s survey of consumers aged 18-64 , 80% of respondents said that they’re more likely to do business with a company if it offers personalized experiences.

Telemarketing 134

Telemarketing CRM Thought Leadership Marketing 134

Adobe Experience Cloud Blog

MARCH 13, 2019

For example, a recent study conducted by Selligent Marketing Cloud, which surveyed more than 7,000 consumers around the world, found that 70% of consumers think it’s important that brands understand their customers’ specific situations (such as age, location, and marital status) in order to provide a more customized marketing experience.

Thought Leadership 134

Thought Leadership CMO Advertising Advertisers 134