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From Research to Results: What Winterberry Group’s White Paper Means for Direct Mail Marketers

DirectMail2.0

This webinar is an exclusive deep dive into “Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing,” the latest white paper from Winterberry Group and the United States Postal Service.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

A boosted post is a form of social media advertising in which a brand pays to show a social post to people who do not already follow the brand’s social accounts. Clickbait’s goal is usually to generate pageviews and advertising revenue. By default, DMs from non-followers are blocked or filtered into a secondary inbox.

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Essential Tips and Tools for B2B Social Media Marketing

Hootsuite

Establish your key performance indicators (KPIs), then set benchmarks and achievable goals. Leverage market research, internal expertise, and other resources to create blog posts, whitepapers, webinars and other content to share on social media. What metrics and data will you monitor? Get the template now!

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

While remaining profitable. Like white papers and case studies. Tools like HubSpot’s marketing budget template can help you identify your most profitable marketing channels. Paid Advertising PPC (pay-per-click) advertising is a form of online advertising where you pay every time a user clicks one of your ads.

PR