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4 digital marketing pain points SMBs face today by Microsoft Advertising

Martech

Tasked with a new campaign, the digital marketing lead faces questions on how to create, target and execute digital advertising: When do you launch a digital campaign? What platform do you advertise on? Rapid changes in the advertising industry also contribute to marketer overwhelm. What do you even post?

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Retail media: Why growth is moving off-site and in-store

SmartBrief - Marketing

In the ever-evolving landscape of retail media , three key opportunities stand out as transformative game-changers for brands and retailers. Off-site audiences, informed by first-party data, allow brands, both endemic and non-endemic, to tailor advertising spending to key shopper groups.

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