Innovative Marketing Strategies: The Rise of Off-Site Retail Media
ConsumerTalk
MARCH 8, 2024
TripleLift and eMarketer recently released survey results highlighting the increasing importance of off-site advertising in retail media strategies.
Advertising Marketing Strategy Retail Shopper Market 
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Generative AI and Customer-Centricity: How Three Companies Use Generative AI to Connect with Their Customers [And How You Can, Too]
Hubspot Marketing
JULY 10, 2023
Black Holiday Traditions for Retailers In another example, an agency focusing on Black consumers wanted to bring fresh insights about the diversity of Black identity and holiday traditions to their retail clients. But they faced an array of challenges: The usual close-ended survey questions just weren’t working for discovery.
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