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Innovative Marketing Strategies: The Rise of Off-Site Retail Media

ConsumerTalk

TripleLift and eMarketer recently released survey results highlighting the increasing importance of off-site advertising in retail media strategies.

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Generative AI and Customer-Centricity: How Three Companies Use Generative AI to Connect with Their Customers [And How You Can, Too]

Hubspot Marketing

How AI Helps Your Team Become More Customer-Centric Here are four tips for your organization to adopt generative AI successfully.