Remove Advertising Remove Non-Profit Remove Partner Marketing Remove User-Generated
article thumbnail

21 High-Powered Takeaways from Ad Universe Summit

Customers.ai

On February 22, the Ad Universe Summit took the digital marketing world by storm, packing a punch with its 5-hour marathon of cutting-edge advertising wisdom. But this method has its drawbacks: match rates often disappoint, data enrichment is non-existent, and the decline of cookies is shrinking audience sizes. The game-changer?

article thumbnail

Lead Generation – A Complete System

Duct Tape Marketing

Lead Generation – A Complete System written by John Jantsch read more at Duct Tape Marketing. Lead generation is essentially a game of channels more than tactics. I believe that there are 16 marketing channels available to us today. Leads are the lifeblood of every business. It all starts with channels.