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21 High-Powered Takeaways from Ad Universe Summit

Customers.ai

On February 22, the Ad Universe Summit took the digital marketing world by storm, packing a punch with its 5-hour marathon of cutting-edge advertising wisdom. But this method has its drawbacks: match rates often disappoint, data enrichment is non-existent, and the decline of cookies is shrinking audience sizes. The game-changer?

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Lead Generation – A Complete System

Duct Tape Marketing

Meaning you need to find the right mix of channels that allow you to profitably attract a high enough number of leads over and over again in order to feed your growth objectives. Online Advertising – This includes the use of pay-per-click platforms, social networks, display ads and retargeting. 3) Strategic Partners.