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What Is Marketing — And How to Get It Working for You

Exposure Ninja

The different types of digital marketing include your website, content marketing, search engine optimisation, social media, pay-per-click ads, influencer marketing, video marketing, digital PR, affiliate marketing and email marketing. Businesses themselves are your customers.

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What Are the Different Types of Marketing?

Exposure Ninja

Image Source Email Marketing Email marketing is one of the best ways to connect with your audience once they visit your website. A well-crafted email marketing campaign can result in a conversion rate as high as 8.59% and is a great way to cultivate customers who aren’t quite ready to convert.

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The Who, What, Why, & How of Digital Marketing

Hubspot Marketing

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. We'll talk more about these specific digital marketers in a minute. There are a few major benefits of digital marketing: You can focus your efforts on only the prospects most likely to purchase your product or service.

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Important Marketing Terms You Should Know

Exposure Ninja

This section includes some of the most common types of marketing. Digital Marketing Digital marketing is any marketing that takes place online — via your website, search engine ranking, social media accounts, online adverts and more. Outbound Marketing Outbound marketing is where you make first contact with consumers.

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