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Content Marketing-driven Lead Generation Ideas

Scoop.it!

If you are selling products online, you should consider creating content for navigational intent. Most searchers or shoppers would like to see your products from a different angle, which is why most ecommerce store owners leverage video tutorials on how to use a product. Affiliate marketing.

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Product Marketing.

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Fintech marketing today and beyond: Exploring best practices and strategies

Martech

Referral marketing, affiliate marketing and influencer marketing all allow you to reach your target audience and build interest. Referral marketing is precisely what it sounds like — allowing your current customers to refer others to you (usually for a reward of some type). The future of fintech marketing.

Transform 102
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Important Marketing Terms You Should Know

Exposure Ninja

Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more.

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