article thumbnail

Content Marketing-driven Lead Generation Ideas

Scoop.it!

If you are selling products online, you should consider creating content for navigational intent. Most searchers or shoppers would like to see your products from a different angle, which is why most ecommerce store owners leverage video tutorials on how to use a product. Affiliate marketing.

article thumbnail

Fintech marketing today and beyond: Exploring best practices and strategies

Martech

Referral marketing, affiliate marketing and influencer marketing all allow you to reach your target audience and build interest. Referral marketing is precisely what it sounds like — allowing your current customers to refer others to you (usually for a reward of some type). The future of fintech marketing.

Transform 115
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 Effective Goal-Setting Tips for Small Business Owners To Save Time And Money

Duct Tape Marketing

Add to this email marketing, SEO, content marketing, PPC advertising, influencer marketing, affiliate marketing - and you're facing a veritable buffet of choices. But rather than throwing your hands up in defeat or jumping haphazardly from one strategy to another, it's critical to devise a marketing plan.

article thumbnail

The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Product Marketing.

article thumbnail

5 Time-Saving Tips for Busy Business Owners

Duct Tape Marketing

Add to this email marketing, SEO, content marketing, PPC advertising, influencer marketing, affiliate marketing - and you're facing a veritable buffet of choices. But rather than throwing your hands up in defeat or jumping haphazardly from one strategy to another, it's critical to devise a marketing plan.

article thumbnail

2022 Predictions: Data strategy and privacy

Martech

2022 will require brands to use AI and analytics to acquire insights and learn more about their customers before they even reach out,” said Andy Traba, Director of Product Marketing for cloud-based experience platform NICE CXone. Instead, automation will be a must, and it will be driven by data analytics and AI.

Retail 129
article thumbnail

How to Use Email Marketing to Build Brand Awareness

Duct Tape Marketing

Segmenting an email list into highly targeted micro-segments allows for more customer targeted product marketing. Simon James is a Marketing Consultant. He owns a Marketing Agency and Hosting Company. In addition, he runs the blog AffexPro , a tech blog focusing on Hosting, Email Marketing, Affiliate Marketing and SEO.