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What Are the Different Types of Marketing?

Exposure Ninja

Marketing is most commonly split into two distinct categories — traditional and digital. Traditional marketing refers to marketing that is done offline — in magazines, newspapers, on TV and the radio, at events or in the form of billboards and posters in public spaces. million adults in the UK listen to the radio.

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The Who, What, Why, & How of Digital Marketing

Hubspot Marketing

Alternatively, you might use PPC or SEO strategies to serve ads to users who've shown interest in or searched for specific keywords related to your product, service, or industry. By and large, digital marketing is a more cost-effective solution and provides unique opportunities to ensure you get the most bang for your buck.

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Important Marketing Terms You Should Know

Exposure Ninja

This section includes some of the most common types of marketing. Traditional Marketing Traditional marketing is any marketing that takes place offline, for example, in newspapers, magazines, posters, flyers, billboards, TV, radio and at events.

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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot Marketing

Affiliate marketing. Let’s reiterate the major advantages that apply to the B2B market: Drive traffic to your website. With the right SEO planning and editorial calendar, your blog gives you search presence, linking you to keywords being searched for by your prospects. State of Video Marketing Survey , Wyzowl 2017).