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28 B2B Marketing Tools For Companies Ready to Grow in 2024

Customers.ai

Integration with marketing platforms: Facilitates seamless data flow from various marketing channels for better lead management. Real-time analytics: Offers insights into campaign performance and lead behavior for strategic adjustments. Lead scoring: Assesses and ranks leads based on their engagement and potential value.

CRM 111
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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

And inform your marketing strategies and product offerings. Google Analytics also helps with market research. Gyubee also uses video marketing to showcase menu items. Helping to engage its target market. The Secret Garden Company, a small B2C business, knows Instagram is a visual platform.

PR 102
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The Who, What, Why, & How of Digital Marketing

Hubspot Marketing

With digital marketing, you can see the exact number of people who have viewed your website's homepage in real-time by using digital analytics software available in marketing platforms like HubSpot. Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content helps further educate website visitors.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Almost half of all marketer’s plan to use content to reach their consumers. Content Marketing Institute. Optinmonster).

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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot Marketing

Social media is now a critical component of B2B marketing. However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. Videos: Did you know 72% of prospects prefer to watch a video than read to learn about a product? B2B marketers.

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8 Unconventional Ways to Generate Qualified B2B Sales Leads

Moz

It’s time to take an unconventional approach to lead generation, especially for B2B companies, because B2B is a different ballgame than B2C — and your strategies need to reflect your audience. As a refresher, here’s how organization goals differ in the B2C versus the B2B sectors: Source: Venngage. How to use B2B email marketing.

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The 15 Best Content Marketing Videos Of 2015

Marketing Insider Group

It’s true that video production is often seen as costly and time-consuming, but we’re sorry: these aren’t justifiable excuses anymore, especially when YouTube videos shot on iPhone and GoPro garner millions of watches and likes – as many likes, in fact, as traditionally produced and edited brand videos.