Barilla’s VP Data & Analytics: ‘at the end of the day, we want to get more people to enjoy our brilliant pasta’
Econsultancy
MAY 11, 2022
However, Lyndsay Weir, VP Data and Advanced Analytics at Italian family-owned food company Barilla, says that what your decision-making should really be is people-driven. “There’s so many different ways you can use data and analytics along the consumer journey,” Weir said. ” asked Weir. 3) Technology.
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