Search Engine Land

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. My marketing department also works in shopper marketing and trade marketing. Plus, these platforms and tools are continuously evolving.

Digital Marketing 102

Digital Marketing Advertising Advertisers Shopper Market 102

Customers.ai

JANUARY 30, 2024

With inbound emails, you’re preaching to the choir – these are your newsletter subscribers, your past shoppers. This isn’t about just processing numbers and analytics; it’s about understanding the ‘why’ behind the actions. The magic of this strategy? It’s how folks perceive your emails.

Email Marketing 117

Email Marketing Health Outbound Marketing Communications 117

The Social CMO

JULY 7, 2021

More dollars continue to flow into programmatic media all seeking to reach the right shopper with the right message at the right time… in the fastest and easiest way possible. Every dollar spent is becoming less efficient on a daily basis thanks to the deluge of push advertising desperately seeking shopper attention.

Shoppers 52

Shoppers User-Generated Retail Advertising 52

Use Insider

MAY 18, 2020

Imagine you’re an online shopper on the hunt for a new messenger bag. According to the Gartner CMO Strategic Priorities Survey 2021 , 39% of CMOs plan to increase sales of existing products to existing customers, and 34% will introduce new products to existing customers in 2021. What are CDP marketing use cases?

Customer 52

Customer CRM Customer Journey Customer Acquisition 52

Marketing Insider Group

FEBRUARY 5, 2024

Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. Mailchimp) Google Analytics allows cross-platform data analysis and can reduce reporting time by 50%. (Statista) 45.1% MarketingEvolution) Marketers allocate 15.9%

Digital Marketing 81

Digital Marketing Marketing Strategy Shoppers User-Generated 81

Econsultancy

DECEMBER 13, 2021

Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% Just over one-quarter (26%) of French shoppers agreed they would do this, followed by 23% of those based in Singapore and 18% of those in the US. ” Marketing budgets now equate to just 6.4% of revenue.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Martech

FEBRUARY 9, 2023

“With Apple+ streaming services entering the live sports sphere, and Google getting the rights for NFL Sunday Ticket to distribute on their YouTube TV product, we could see more NFL fans switch to streaming services down the line,” said Laura Connell, consumer trends manager for consumer insights and analytics company GWI.

Shoppers 77

Shoppers Advertising Advertisers PR 77

Martech

AUGUST 19, 2021

Brand safety technology is so crude it harms news publications,” said Dr. Augustine Fou, Group Chief Digital Officer of Fou Analytics, a marketing science consulting firm. In their release , Salesforce President and CMO Sarah Franklin draws comparisons with other content and product brands, including Disney, Netflix and Peloton.

Shopper Market 112

Shopper Market Retail Shoppers CMO 112

Marketing Insider Group

OCTOBER 25, 2021

To put it simply, the marketing strategy is no longer only the responsibility of the chief marketer or CMO. Big data, supported by AI and predictive analytics, is also helping brands to learn more about their audience and customers. It then lays out a plan for how every part of the organization will be involved in these tactics.

Market Trends 145

Market Trends Gen Z Millennials Transform 145