article thumbnail

How to Create Effective Automotive Inventory Ads (AIA) on Facebook

Neil Patel

Essentially, Automotive Inventory Ads leverage user engagement and show ads to in-market shoppers. Through integration, shoppers are presented with vehicles relevant to their interests, allowing your sales team to focus on converting quickly. Further, AIAs don’t just look for car shoppers—they can look for choosy car shoppers.

Shoppers 122
article thumbnail

Barilla’s VP Data & Analytics: ‘at the end of the day, we want to get more people to enjoy our brilliant pasta’

Econsultancy

However, Lyndsay Weir, VP Data and Advanced Analytics at Italian family-owned food company Barilla, says that what your decision-making should really be is people-driven. “There’s so many different ways you can use data and analytics along the consumer journey,” Weir said. ” asked Weir. 3) Technology.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Expert advice on delivering an omnichannel experience your customers will love

Use Insider

Personalization : Omnichannel experiences leverage customer data and analytics to provide personalized customer experiences. Using Insider’s cross-channel marketing solution, Architect, Slazenger engaged shoppers with contextual messaging about products in which they’d already expressed interest. Implement unified analytics.

article thumbnail

AI marketing automation: The perfect match to supercharge your marketing campaigns

Use Insider

It helps you gain deeper insights: AI provides real-time data and analytics, allowing businesses to make informed decisions and adapt quickly to market changes. You can optimize the search experience 69% of online shoppers go to the search bar when visiting ecommerce sites, but 80% leave due to a poor experience.

article thumbnail

Why You Should Audit Your YouTube Channel

Neil Patel

Roughly 50 percent of shoppers use online videos to decide between different products. YouTube Audit Phase 1: Analyze Your KPI Performance. You need to understand how your channel is performing right now. This is where KPIs, or key performance indicators, come in. Let’s get started.

article thumbnail

12 CRO metrics to track conversion rate optimization performance

Unbounce

More blog posts by Josh Gallant Understanding CRO metrics and KPIs In truth, CRO metrics and key performance indicators (KPIs) can be a fairly broad bucket. Cart abandonment rate, on the other hand, shows how often shoppers leave your site without completing their purchase.

article thumbnail

Personalized marketing: What it is, benefits & real-life examples

Use Insider

However, for many brands, that data is siloed off in various solutions, like customer relationship management systems (CRMs), email marketing platforms , analytics tools, customer service software, and so on. Thanks to Architect, Slazenger’s team was able to engage shoppers with personalized messaging about products they’d shown interest in.