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4 Metrics You Should Add to Your Email Reporting

Litmus

Detailed engagement data in Litmus Email Analytics Couple engagement metrics with open and click-through data provided by your Email Service Provider (ESP) and you can create a holistic picture of your emails performance and get insights on how to improve your campaigns. Need help getting started?

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Delivering Episode 25: An Inside Look at Visual Editor in Litmus Builder

Litmus

Obviously, we’ve been doing email for a long time, so we tend to focus on things related to the email channel, specifically the pre-send, production and testing process, but also the post-send engagement analytics and insights. You could have a copywriter or marketer just grab some code from somewhere, pop it into Visual Editor.