Analytics Key Performance Indicator PR Search Marketers 
Search Engine Land
APRIL 17, 2024
Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.”
Martech
APRIL 18, 2024
Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.”
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Hootsuite
SEPTEMBER 21, 2023
They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. 1 Analytics Tool for Growth Beautiful reports. Go beyond vanity metrics and track the real value of your social media performance with Hootsuite.
Search Engine Land
OCTOBER 25, 2022
It’s underrated because some marketers emphasize working on other skills they feel will make them progress in their careers and land them their dream jobs and higher paychecks. Thus, they’ll work on technical, analytical and communication skills, but not on being more curious. Why is curiosity important in marketing?
Hootsuite
AUGUST 6, 2021
Since the start of the pandemic, digital marketing has contributed 32.7% In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5% of the marketing budget by 2026. These are senior team members.
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