Martech

JULY 17, 2024

Marketing must drive the transition from problem-market fit to product-market fit. A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Systematic market research and customer feedback must guide product iterations and refine marketing strategies.

Product Marketing 103

Product Marketing Product Transform Marketers 103

Martech

MAY 2, 2022

Streaming TV platform Roku announced it has expanded its Measurement Partner Program to include media mix modeling (MMM) so advertisers can fill in the measurement gap between older media and the growing streaming landscape. Media mix modeling is currently available on Roku through an existing partner, marketing research company IRI.

Advertisers 104

Advertisers Advertising Retail Partner Marketing 104

The CMO Survey

APRIL 19, 2019

Bolstered by digital technologies, teams will be expected to do more with less in the event of a downturn and will likely insource a wider range of marketing responsibilities currently given to agencies and other partners. Marketers reported that they are spending 10.4% Marketers are investing in their brands. Some 56.5%

CMO 100

CMO Transform Marketers Marketing 100