Analytics Marketing Mix New Technology 
Martech
FEBRUARY 8, 2024
Over the last 12 months, we’ve seen the sunsetting of Universal Analytics (UA) , the rise of generative AI , and major fluctuations in consumer spending owing to persistent inflation and eye-watering interest rates. Data has fueled digital marketing for many years. It is also important to clearly define the objectives of our analytics.
Adobe Experience Cloud Blog
MAY 12, 2011
One thing is certain: The demand gen role is a pretty new phenomenon in business and marketing. So, as my colleague and I debated when (and where) the demand gen term started to be commonly used in the marketing mix, technology provided the clues that helped us narrow down the timing question.
Litmus
NOVEMBER 4, 2020
IT teams for new secure domains to support the web portion of the campaign. A third party marketing group for campaign promotion across channels/partners. Analytics teams for KPIs and campaign analysis. The process was tedious as there were a lot of specifics and new technology that was involved in setting this campaign up.
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