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Content Marketing Institute
OCTOBER 12, 2017
As a marketing leader, you’re faced with a crushing number of marketing technologies to consider: almost 5,000 of them, falling into some 75 categories. When it’s time to consider new technology, how on earth do you know what all to consider? B2B Marketing Academy co-founder Peg Miller has some guidance.
SmartBrief - Marketing
SEPTEMBER 25, 2023
The advent of digital marketing has provided tools and platforms for measurement that many of us never imagined. We have dashboards that measure customer responses in real time, and we have Google Analytics. Using a tool or new technology without understanding its purpose is usually dangerous. All of that is great.
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Digital Marketer
DECEMBER 19, 2022
It also developed social marketing through sponsored, promoted, or monetized content on social video apps like TikTok or YouTube. E-commerce gives small businesses a chance to compete with the marketing reach of much larger businesses. New Marketing Channels. Small Business Opportunities.
Use Insider
FEBRUARY 16, 2022
Case Study 2: Samsung (Product-Based MultiChannel Marketing). When Samsung launched Galaxy Note 9 , it leveraged multichannel marketing liberally. It devised a Web Push strategy that targeted some of its competitor’s devices and promoted the new Galaxy Note 9 devices. But what do these cases tell us?
Hubspot Marketing
AUGUST 21, 2023
To figure out which software your competitors' use, type the company's URL into Built With , an effective tool for unveiling what technology your competitors' site runs on, along with third-party plugins ranging from analytics systems to CRMs. Observe how they promote their marketing content.
Content Marketing Institute
JULY 18, 2018
The lead account director for the content agency sidled up to the content marketing director and congratulated him. We’ve got a promotion and audience development plan, and the audience analytics dashboard ready.” The content marketing director smiled. “I The content marketing director desperately pleaded his case.
Marketing Insider Group
JANUARY 10, 2022
So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. Has there ever been a time when the marketing world has changed so much in such a short time? Or professional and experiences speakers?
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