article thumbnail

What to Consider When It’s Time for New Marketing Technology

Content Marketing Institute

As a marketing leader, you’re faced with a crushing number of marketing technologies to consider: almost 5,000 of them, falling into some 75 categories. When it’s time to consider new technology, how on earth do you know what all to consider? B2B Marketing Academy co-founder Peg Miller has some guidance.

article thumbnail

What Is Market Share & How Do You Calculate It?

Hubspot Marketing

Put simply, that is market share. But how does that impact marketers? As marketers, it's important to understand market share so you know how your company ranks against competitors and can develop new marketing strategies to reach more potential customers. What is Market Share? Delight your customers.

Law 119
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why VR Matters for Marketers

Adobe Experience Cloud Blog

Statista projects that the VR market will grow to $40 billion in two years’ time. That’s quite a lot of cash for such a new market. Consumers are eating up their chance to escape to new worlds and developers are delighted to create them. Marketers are storytellers. As technology evolves, so does storytelling.

article thumbnail

Why understanding the history of marketing matters today

SmartBrief - Marketing

Using a tool or new technology without understanding its purpose is usually dangerous. Some modern marketers may feel that older types of marketing did not work, and new marketing (that has digital tracking) does work. It is not usually included in your attribution calculations either.

article thumbnail

How Ecommerce Transformed Marketing 

Digital Marketer

It also developed social marketing through sponsored, promoted, or monetized content on social video apps like TikTok or YouTube. E-commerce gives small businesses a chance to compete with the marketing reach of much larger businesses. New Marketing Channels. Small Business Opportunities.

article thumbnail

The importance of digitalization for local businesses

Rock Content

That is because new technologies allow you to offer more quality to your customers, who will gladly welcome such improvements and see your business more positively. In case your teams work like they are shut inside silos, you need to promote an integration-led process to them.

article thumbnail

How Tech Debt Is Bankrupting Content Marketing

Content Marketing Institute

The lead account director for the content agency sidled up to the content marketing director and congratulated him. We’ve got a promotion and audience development plan, and the audience analytics dashboard ready.” The content marketing director smiled. “I Then, a new CMO joined the firm, and budgets were put on hold.