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10 Challenges Marketers Face When Implementing AI in 2023 [New Data + Tips]

Hubspot Marketing

Jessica Packard, Content Strategy Manager at ClockShark , found that some reassurance allowed her team to see AI for what it is; a marketing tool that can aid their workflow. Jessica Ruane, Senior Content Manager at Beekeeper , echoes Cooper. What we like: Ruane and Cooper agree that there’s a place for AI in content writing.