Adobe’s roadmap for B2B, CDP and product analytics
Martech
MARCH 29, 2023
And he has statistics that support this: Digital-native millennials and zoomers now make up 65% of B2B buyer group members, and so the bar for what defines an acceptable experience continues to be raised. “That was the primary use case.” ” But it’s not a use case that can make up for the loss of third-party cookies.
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