Adobe Experience Cloud Blog
JANUARY 28, 2014
A marketing automation platform is the key technology behind marketing practices like lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-sell and upsell, retention, and marketing metrics. In short, marketing automation enables you to succeed with every other technology on this list.
Adobe Experience Cloud Blog
OCTOBER 28, 2008
Tell us a little bit about how you got into B2B marketing. I originally started my career in direct marketing where I worked with some of the largest B2B and B2C companies in the world. How you are going to measure your results and show marketing's value within the company. and what you like most about it.
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Marketing Insider Group
MAY 10, 2010
Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer.
Marketing Insider Group
MAY 10, 2010
Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer.
Marketing Insider Group
NOVEMBER 18, 2010
One thing that’s not going to go away even in 2011 is the email marketing efforts.
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