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Alicia Arnold: Spotlight on the expert

Martech

Q: How did you first get into marketing and technology? A: Oh boy, I started out in direct marketing. When I first graduated, I decided I wanted to focus on marketing and got a job in direct marketing. I got pretty quickly into the world of digital marketing. It’s kind of old-school and new-school.

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3 Big Martech Innovation Themes in 2022

Chief Martec

As illustrated above, I see three big themes for new martech innovation in 2022: Commerce , both B2C and now B2B, with more in marketing’s domain Big Ops , the rapid evolution of process and technology in a digital firm No Code , superpowers for non-technical and semi-technical marketers.

Finance 136
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Email Marketing for Hotels — How to Get It Right

Hubspot Marketing

Challenges Direct business-to-consumer (B2C) sales are difficult in the hospitality industry. Customers become expensive to acquire and difficult to retain through email marketing. However, there are still clear benefits of email marketing for hotels.

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How Content Marketing Can Save Your Digital Marketing Strategy

Content Marketing Institute

Of the 30 organizations, 19 were B2B and 11 were B2C or B2B2C. (I I worked with two nonprofits that target consumers, so I put them into the B2C group.). B2B marketing is becoming hyper-focused on targeting messaging into specific accounts. Now, while hardly scientific, here are some interesting observations.

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5 Steps to Improve Lead Generation ROI

Marketing Insider Group

In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. Some examples include: Content marketing. Direct marketing. Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. In-person events.

B2C 87
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What is Digital Marketing: The Ultimate Online Marketing Guide

Rock Content

Why your company needs Digital Marketing. Digital Marketing strategies. What does a Digital Marketer do. How B2B and B2C companies can use Digital Marketing strategies. What is Digital Marketing. You can also market to a very broad audience through internet ads or sponsored posts on Facebook and Instagram.

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The CMO Six-Pack: How to Pump Up Your Pipeline

Adobe Experience Cloud Blog

A marketing automation platform is the key technology behind marketing practices like lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-sell and upsell, retention, and marketing metrics. In short, marketing automation enables you to succeed with every other technology on this list.

CMO 134