Marketing Insider Group

SEPTEMBER 9, 2010

The answer is that brands have a compelling need: …to communicate who you are as a brand and what you stand for through social media in a far more consistent, strategic and global way. &# where they identify social media as presenting an “emerging crisis of brand identity&#.

Branding 75

Branding Telemarketing Marketing Mix Customer loyalty 75

Marketing Insider Group

OCTOBER 28, 2010

Major tradeshows, online events, product announcements and other major communications. With this calendar view, you can begin to see opportunities for integration across the entire marketing mix. Once you’ve planned the always on activity, you can now fill-in your calendar with all major time-based events.

Marketing Plan 75

Marketing Plan Telemarketing Inbound Marketing Customer loyalty 75

Marketing Insider Group

JUNE 7, 2010

It also fits in with a few discussions I have seen recently around education – helping people understand what is and isn’t publically available about them and what brand image they want to shine.

Telemarketing 76

Telemarketing Customer loyalty Inbound Marketing Social Media Marketing 76

Marketing Insider Group

MAY 5, 2010

And while we’re on this topic, here are 3 B2B Marketing Insider tips for this post: Set clear and concise objectives for your initiatives.

Telemarketing 51

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing 51

Marketing Insider Group

AUGUST 10, 2010

It requires us to think with forethought to determine and to communicate our business goals. Michael Brenner Aug 19 2010 Hi Geraldine, I like the old Integrated Marketing Communications acronym TPM: Target, Position, Message. (Disclosure: as a dedicated rant, this post is full of copious amounts of sarcasm).

Marketing Strategy 71

Marketing Strategy Telemarketing Customer loyalty Transform 71

Marketing Insider Group

MAY 5, 2010

And while we’re on this topic, here are 3 B2B Marketing Insider tips for this post: Set clear and concise objectives for your initiatives.

Telemarketing 48

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing 48

Marketing Insider Group

AUGUST 10, 2010

It requires us to think with forethought to determine and to communicate our business goals. Michael Brenner Aug 19 2010 Hi Geraldine, I like the old Integrated Marketing Communications acronym TPM: Target, Position, Message. (Disclosure: as a dedicated rant, this post is full of copious amounts of sarcasm).

Marketing Strategy 62

Marketing Strategy Telemarketing Customer loyalty Transform 62

Marketing Insider Group

JULY 29, 2010

But I also believe success in building my personal brand is direct evidence of my abilities to execute an overall marketing strategy for the company – in essence to build the company brand. According to Dan Schawbel it includes those characteristics that make you unique and also how you communicate that to the world.

Branding 75

Branding Social Media Marketing Telemarketing Inbound Marketing 75

Marketing Insider Group

NOVEMBER 18, 2010

I wanted to stop at 11, but there’s more) From the fading influence of newspapers for world news to newsletters for company news, traditional communication including email will have a tough time competing with the amazing rise of mobile devices usage for web surfing, texting and micro-blogging for consumer attention.

Inbound Marketing 79

Inbound Marketing Customer loyalty Telemarketing Marketing 79

Marketing Insider Group

MAY 17, 2010

Communicate progress against key actions on a regular basis. Enact programs to address the biggest areas of dissatisfaction for employees. Managers need to create action plans. Demonstrate accountability for improvement by changing manager’s compensation plans. One more tip for managers: get a candy jar!

Customer loyalty 72

Customer loyalty Customer Telemarketing Inbound Marketing 72

Marketing Insider Group

MAY 17, 2010

Communicate progress against key actions on a regular basis. Enact programs to address the biggest areas of dissatisfaction for employees. Managers need to create action plans. Demonstrate accountability for improvement by changing manager’s compensation plans. One more tip for managers: get a candy jar!

Customer loyalty 65

Customer loyalty Customer Telemarketing Inbound Marketing 65

Marketing Insider Group

JUNE 4, 2010

The post states that “PR trumps marketing when it comes to controlling the social media budget and strategy”. While Daniel is focused on monitoring, I fundamentally agree with him that this is an opportunity to achieve the promise of integrated marketing and communications. In the end, I think Frank got it just right.

PR 76

PR Marketing Mix Inbound Marketing Telemarketing 76