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Differentiation Strategy (and the Sea of Sameness)

CXL

Or email marketing tools. A long time ago, toothpaste manufacturers competed on only a few dimensions, like “freshens breath” and “fights cavities.” Instead of doing the hard work of gathering insight from customers and discovering open positions in the market, companies look at their competitors for direction.

Price 135
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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Almost half of all marketer’s plan to use content to reach their consumers. Content Marketing Institute. Optinmonster).