Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. On24) 61% of companies employ webinars as a content marketing tactic. Content Marketing Institute) 73% of B2B webinar attendees typically convert to leads. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert.

Digital Marketing 88

Digital Marketing Marketing Strategy Shoppers User-Generated 88

Content Marketing Institute

JANUARY 14, 2019

Contentmarketing is the “heart” of any digital #marketing strategy, says @robert_rose. Conversational marketing, including live calls and chats, and offers (seasonal or client-specific offers work well). Conversational marketing (e.g., List-building (including exceptional email marketing).

Whitepaper 105

Whitepaper B2C Marketing Marketers 105

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Almost half of all marketer’s plan to use content to reach their consumers. Content Marketing Institute. Optinmonster).

Digital Marketing 107

Digital Marketing Marketing Strategy B2C Marketing 107

CXL

JUNE 16, 2022

B2C or B2B, all marketing is people talking to people. Around 8 in 10 respondents to Drift’s State of Conversational Marketing report say they use conversational marketing. Conversational marketing works because it personalizes the customer experience.

User-Generated 107

User-Generated Real Estate Price Retail 107

Sprout Social

APRIL 25, 2022

For too long, marketers have thought of Instagram as strictly B2C turf. Marketers rank video and images as the top two most valuable content formats for achieving their goals. You might see this and think that it’s skewed toward B2C brands. Email marketing platform Litmus uses Instagram to share their expertise.

Whitepaper 122

Whitepaper User-Generated B2C Marketing 122

CXL

JUNE 2, 2020

Or email marketing tools. Instead of doing the hard work of gathering insight from customers and discovering open positions in the market, companies look at their competitors for direction. Original thought is hard, so marketers use messaging they’ve seen before. Mailchimp is number one in email marketing.

Price 135

Price Manufacturing Email Marketing Branding 135