Martech

DECEMBER 29, 2023

Tone is critical when it comes to communicating with consumers and it can truly make or break a brand,” said Joscha Koepke, head of product at conversational marketing company Connectly. But brands can go a long way with AI-powered chat and content creation if the models are trained right.

Retail 112

Retail eCommerce Gen Z Transform 112

Martech

APRIL 22, 2022

Since these buying patterns are often more complex to spot in a B2B model than in a B2C model, the help of AI can be a game-changer. Marketing metrics. The ability to track the effectiveness of campaigns can significantly affect your marketing ROI. Visual intelligence.

Transform 144

Transform Marketing Marketers Analytics 144

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Almost half of all marketer’s plan to use content to reach their consumers. Content Marketing Institute. Optinmonster).

Digital Marketing 106

Digital Marketing Marketing Strategy B2C Marketing 106

CXL

JUNE 2, 2020

A long time ago, toothpaste manufacturers competed on only a few dimensions, like “freshens breath” and “fights cavities.” Byron Sharp and the Ehrenberg-Bass Institute have criticized differentiation, arguing that its role in the B2C setting is less important. Diaper manufacturers had a problem. They will catch up.

Price 135

Price Manufacturing Email Marketing Branding 135