B2C Conversational Marketing Gen Z Retail 
Martech
DECEMBER 29, 2023
Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers. A main target is Gen Z. “A In 2024, advancements in AI and automation will address this issue.
Marketing Insider Group
FEBRUARY 5, 2024
Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. Ecommerce market will reach over $1.1
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