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Important Marketing Terms You Should Know

Exposure Ninja

Business to Business (B2B) Business to Business (B2B) describes businesses that sell products or services to other businesses. Business to Consumer (B2C) Business to Consumer (B2C) describes businesses that sell products or services to consumers. They may be run on search engines, social media or on other websites.

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SaaS marketing strategies: The ultimate guide to market your SaaS product

Unbounce

If your customer service isn’t tops, this will affect how users view your product. Marketing SaaS means being able to clearly explain what your product does and how it will improve your customers’ lives (whether at home or at work). Provide value The customer journey in SaaS marketing is longer than the typical B2C funnel.

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SaaS marketing strategies: The ultimate guide to market your SaaS product

Unbounce

If your customer service isn’t tops, this will affect how users view your product. Marketing SaaS means being able to clearly explain what your product does and how it will improve your customers’ lives (whether at home or at work). Provide value The customer journey in SaaS marketing is longer than the typical B2C funnel.

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Unprompted: 7 specialized AI tools you need to try

Unbounce

Banafshe is one of our content creators and a copywriter who has more than seven years of experience in content and brand from B2C to agencies and now the world of SaaS. She is a creative strategist through and through, working on conceptualizing marketing campaigns, white papers, multimedia projects, and so on.