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Transcript of Changing Minds in Sales, Marketing, and Business

Duct Tape Marketing

And so I’ve gotten the chance to work with large fortune five hundreds from the Googles and the Nike’s and the Apples to small startups and mid size companies and B2B and B2C, dry cleaners, everything, every business you can imagine. John Jantsch: So how much, in your opinion, do these principles apply, say in copywriting?

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7 Examples of Effective Cross-selling (and Why They Work)

CXL

It ensures every customer sees the right messaging at every stage, from curious visitor to loyal customer. Create a framework or marketing playbook that outlines the required cross-selling content and offers for different segments at different points in the customer journey. Make it count from the very first touchpoint.

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Cook Up Email Marketing Automation With These 6 Recipes

Content Marketing Institute

Yet, emfluence’s Email Marketing 2018 Benchmarks Report shares that organizations are slow to adopt email marketing automation – only 2% of emails sent by B2B organizations and 3% for B2C organizations are automated. In B2C, as with Stikwood, it drives sales. Customer journey (intermediate). bestofjess Click To Tweet.