B2C Customer Journey Direct Marketing eCommerce 
Chief Martec
JANUARY 10, 2022
As illustrated above, I see three big themes for new martech innovation in 2022: Commerce , both B2C and now B2B, with more in marketing’s domain Big Ops , the rapid evolution of process and technology in a digital firm No Code , superpowers for non-technical and semi-technical marketers. Martech Big Theme #1: Commerce.
Econsultancy
DECEMBER 13, 2021
Alternatively, head over to our Covid-19 ecommerce stats roundup and our roundups focusing on fashion and grocery. Customer experience. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. In particular, heightened advertising in ecommerce settings is set to drive this trend.
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