Remove B2C Remove Customer Journey Remove Product Remove Product Life Cycle
article thumbnail

How Currys achieved a 56% open rate increase by optimising email subject lines in real time

Econsultancy

How do we better communicate that message and recover that customer?” ” and, “If a customer is hunting for a product, how can we better assist that sale?” It’s, ‘Okay, how are we going to personalise the product on the webpage? How are we going to create some piece of content?