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Product Life Cycle: What it is, the 5 Stages, & Examples

Neil Patel

If you work with sales, knowing about the Product Life Cycle model is almost mandatory. The model describes the stages a product goes through in its journey from creation to discontinuation. Because products in different stages demand different strategies, be that for physical products or for services.

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A look at martech investment and innovation

Martech

For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. This eliminates artificial lines between marketing, sales and customer success or between adtech, salestech, etc. In the U.S.,

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How Currys achieved a 56% open rate increase by optimising email subject lines in real time

Econsultancy

How do we better communicate that message and recover that customer?” ” and, “If a customer is hunting for a product, how can we better assist that sale?” It’s, ‘Okay, how are we going to personalise the product on the webpage? How are we going to create some piece of content?