How Home Depot and Kroger use RMN to improve shoppers’ ad experience
Martech
APRIL 20, 2023
Retail media networks (RMNs) are a rapidly growing channel for advertisers. The key to RMN’s success is how interactions with brands can enhance the shopper experience. If a branded ad interrupts the customer’s journey, it doesn’t help the brand, the retailer or, most importantly, the customer.
111 
Let's personalize your content