Martech

APRIL 20, 2023

Retail media networks (RMNs) are a rapidly growing channel for advertisers. The key to RMN’s success is how interactions with brands can enhance the shopper experience. If a branded ad interrupts the customer’s journey, it doesn’t help the brand, the retailer or, most importantly, the customer.

Shoppers 111

Shoppers Retail Customer Journey Shopper Market 111

Martech

JULY 13, 2021

She recently restructured her organization to reflect a more formal omnichannel approach and to ensure a consistent brand experience across pre-purchase, digital engagement and shopper marketing, and post-purchase behavior. We also doubled down with our retailers direct in understanding click-and-collect and their online process.”.

Shopper Market 115

Shopper Market Millennials Shoppers Shipping 115

Martech

AUGUST 19, 2021

We know it works for B2C, with the success of Netflix, so why can’t we make it work for B2B? With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally. One of my initial ideas was, why don’t we do a streaming video hub?”

Shopper Market 111

Shopper Market Retail Shoppers B2C 111

Martech

SEPTEMBER 19, 2024

Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in New York. Dig deeper: How in-store technology will bolster retail media networks Why we care. Photo: Chris Wood.

Retail 113

Retail Shopper Market Shoppers Advertisers 113