B2C Customer loyalty Event Marketing New Technology 
Econsultancy
DECEMBER 13, 2021
When it comes to investment, 19% of B2B marketing budgets is now dedicated to advertising efforts, marking it as the category with the biggest share of spend. This is followed by tools and technology (16% share), content (16%), account-based marketing (16%), people (15%) and events and sponsorships (14%).
Marketing Insider Group
JULY 1, 2020
So, if you can weave together the endless list of possible content choices and channels, with the strategy that speaks to your audience in the voice of your brand, you know exactly what content marketing is and how to make it grow your business. . Why Content Marketing Is Important. What content marketing tools are you using now?
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