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How to edge out your competition with market research

Sprout Social

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. Why is market research so important, anyway? First, let’s define what market research is.

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Cracking the Code: Rock Your B2B Content Marketing Game for Business Success

Rock Content

Here’s what you need to know about solid B2B content marketing strategy to stand out in 2024 and beyond. Although there are similarities between B2B (business-to-business) and B2C (business-to-customer) marketing, it’s critical to understand the differences if you’re serious about smashing your goals.

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Important Marketing Terms You Should Know

Exposure Ninja

To help you out, we compiled a list of the most common marketing terms and some uncommon ones you can use to impress your colleagues. Business to Consumer (B2C) Business to Consumer (B2C) describes businesses that sell products or services to consumers. They may be run on search engines, social media or on other websites.

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Unprompted: Can agencies survive the AI apocalypse?

Unbounce

Andrew is a customer-focused business leader with deep skill sets in marketing, ad tech, AI and machine learning digital applications, but then through the line to social mobile technologies, et cetera. Datawyze is what I call a new age marketing intelligence agency, representing that application of data and marketing research.