Marketing Insider Group

NOVEMBER 1, 2010

Are we considering the larger implications of social media on the organization as it relates to employee adoption, customer service, product development and innovation? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Marketing Mix 75

Marketing Mix Telemarketing Customer loyalty Social Media Marketing 75

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Need to Drive Leads?

Telemarketing 74

Telemarketing B2C Inbound Marketing Customer loyalty 74

Marketing Insider Group

SEPTEMBER 2, 2010

Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing 63

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 63

Marketing Insider Group

SEPTEMBER 2, 2010

Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing 61

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 61

Marketing Insider Group

JUNE 11, 2010

Finally, I provide practical tips for developing your own strategy, gaining the buy-in required to execute the plan and working with your executive team on marketing their own personal brands to your customers. A special thanks to Jeremy Victor and Make Good Media for the opportunity. Share your thoughts, post a comment.

Telemarketing 65

Telemarketing Customer loyalty Inbound Marketing B2C 65

Marketing Insider Group

NOVEMBER 2, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Related Posts: How To Focus On Your Marketing Plan Internet Trends From The Web 2.0 Share: Read more from Strategy marketing plan Click here to cancel reply.

Telemarketing 68

Telemarketing Customer loyalty Inbound Marketing B2C 68

Marketing Insider Group

JULY 19, 2010

In my 20 years of marketing, sales and Telemarketing experience I have created many “Tele Web” programs, and here are the top reasons they succeed. Related Posts: Be A Hero: Choose Appointment Setting for Your Next Campaign 11 Reasons Why Outbound Telemarketing Programs Fail 5 Sales Closing Techniques What Is Marketing Acceleration?

Telemarketing 76

Telemarketing Inbound Marketing Customer loyalty Whitepaper 76

Marketing Insider Group

OCTOBER 26, 2010

It means listening to what will make our customers lives better. It means allowing as many employees in our companies to interact with our customers as real people. Umair even suggests that if we can achieve this, our customers might actually love us. .&# It means having real conversations with them.

Outbound Marketing 73

Outbound Marketing Telemarketing Customer loyalty B2C 73

Marketing Insider Group

JULY 6, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. An example of a Personal URL would be: yoursite.com/Jim.Smith and when “Jim&# visits his personal url, the website will usually be customized to him.

Telemarketing 75

Telemarketing Customer loyalty Marketing Mix Inbound Marketing 75

Marketing Insider Group

DECEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner Dec 11 2010 I think you’ve nailed the point. It’s no longer optional. Thanks for the comment! Share your thoughts, post a comment.

B2C 86

B2C Telemarketing Customer loyalty Marketing Mix 86

Marketing Insider Group

JUNE 22, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing 77

Telemarketing Customer loyalty Inbound Marketing B2C 77

Marketing Insider Group

OCTOBER 12, 2010

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. The training is critical to the success as the callers must understand your offering, but this is constant amongst all telemarketing tactics. That is so true!

Telemarketing 76

Telemarketing Customer loyalty Marketing Mix Social Media Marketing 76

Marketing Insider Group

JUNE 9, 2010

Essential Twitter Tips from Guy Kawasaki Top 5 Social Media Books Top 10 Common Social Media Mistakes to Avoid Author: Brian Rice *This post originally appeared on B2C Marketing Insider and was reposted with the permission of the author.

Telemarketing 65

Telemarketing B2C Inbound Marketing Customer loyalty 65

Marketing Insider Group

AUGUST 26, 2010

How to Monitor, Analyze and Participate in Customer Conversations using Social Media This post is filled with information surrounding three main topics: 8 Stages of Listening, Developing a Listening Program and Identifying Specific Business Objectives. Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply.

Telemarketing 71

Telemarketing B2C Inbound Marketing Customer loyalty 71

Marketing Insider Group

JULY 1, 2010

How to Monitor, Analyze and Participate in Customer Conversations using Social Media This post is filled with information surrounding three main topics: 8 Stages of Listening, Developing a Listening Program and Identifying Specific Business Objectives.

Telemarketing 68

Telemarketing B2C Inbound Marketing Customer loyalty 68

Marketing Insider Group

OCTOBER 5, 2010

Real value comes from producing customers who stay and who have an amazing customer experience so they buy more. That is why customer lifetime value to me is a much more important metric. We want to get people to know us, like us and trust us so much that they want to buy from us and stay with us.

New Markets 75

New Markets Telemarketing Inbound Marketing Customer loyalty 75

Marketing Insider Group

NOVEMBER 11, 2010

You can view all the articles posted on socialmedia.org and also in the “Social Media&# category of B2C Marketing Insider. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing 74

Telemarketing Customer loyalty B2C Marketing Mix 74

Marketing Insider Group

DECEMBER 7, 2010

He goes on to explain how most marketers’ budgets are not aligned to what McKinsey calls the &# customer decision journey.&# It also identifies the increasing importance of loyalty and the lack of marketing focus on this stage of the process. . For marketers, the old way of doing business is unsustainable.

Telemarketing 78

Telemarketing Transform Inbound Marketing Customer loyalty 78

Marketing Insider Group

JUNE 3, 2010

But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process. Understand why your customers buy from you and not the competition and make sure you have the content to support that Use the halo effect to your advantage. Know how they rank.

Content Marketing 77

Content Marketing Telemarketing Inbound Marketing Customer loyalty 77

Marketing Insider Group

AUGUST 19, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing 71

Telemarketing Customer loyalty Inbound Marketing B2C 71

Marketing Insider Group

DECEMBER 21, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share: Read more from Mobile Augmented Reality 4 Comments Post a comment Anol Dec 22 2010 Hey Michael – great post.

Telemarketing 81

Telemarketing Customer loyalty User-Generated Marketing 81

Marketing Insider Group

JUNE 24, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing 76

Telemarketing Customer loyalty Entertainment User-Generated 76

Marketing Insider Group

NOVEMBER 30, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share: Read more from Strategy Internet Trends , Marketing Innovation , Mobile , Strategy , Web 2.0 Click here to cancel reply. Share your thoughts, post a comment.

Telemarketing 74

Telemarketing Customer loyalty User-Generated Inbound Marketing 74

Marketing Insider Group

NOVEMBER 24, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing 73

Telemarketing eBook Inbound Marketing Customer loyalty 73

Marketing Insider Group

DECEMBER 14, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing 77

Telemarketing Customer loyalty Inbound Marketing Social Media Marketing 77

Marketing Insider Group

OCTOBER 19, 2010

To our customers there is no funnel. I believe we should align our efforts to customer needs. The earlier engagement and continuous activity level will create more efficient demand management by delivering against customer needs. Our customers will tell us when they are ready to speak to a salesperson.

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing 75

Marketing Insider Group

SEPTEMBER 15, 2010

This misses the point, of course, since social media is about customer relationships and not really about the technology at all. They are: Customers: something that is missing from many social media plans is the focus on customers. And once you have a customer, you need to keep them. Community is how social media scales.

Whitepaper 76

Whitepaper Telemarketing Customer loyalty Social Media Marketing 76

Marketing Insider Group

NOVEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Marketing Mix 76

Marketing Mix Telemarketing Customer loyalty Inbound Marketing 76

Marketing Insider Group

SEPTEMBER 9, 2010

Well, we know that customers will pay a premium for brands they trust or simply will be more willing to spend their hard-earned money with a strong brand. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Branding 75

Branding Telemarketing Marketing Mix Customer loyalty 75

Marketing Insider Group

JULY 13, 2010

“As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities.

Whitepaper 78

Whitepaper Telemarketing Customer loyalty Inbound Marketing 78

Marketing Insider Group

JULY 21, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing 70

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing 70

Marketing Insider Group

AUGUST 12, 2010

our job is to support sales in their goal to acquire more customers and to keep our customers. So when our “customers&# in sales ask for more leads, give them more. Sales thinks pizza is just fine, but customers may prefer more effort. As I stated before in Why am I in Marketing? When they ask for better leads.

Telemarketing 77

Telemarketing Customer loyalty Marketing Marketers 77

Marketing Insider Group

AUGUST 17, 2010

Ultimately it comes down to determining where can we achieve the greatest return from people, process and marketing tools to meet customer needs. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing 72

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 72

Marketing Insider Group

MAY 3, 2010

I am a B2B marketer because I think our job can be made simpler if we simply focus on the customer. As a B2B Marketer, I feel strongly that we (simply) help companies do 2 things: Get Customers Keep Customers Sometimes we do this in a more creative way and sometimes we do this in a very scientific way. But that is all we do!

Inbound Marketing 72

Inbound Marketing Customer loyalty Telemarketing Marketing 72

Marketing Insider Group

DECEMBER 1, 2010

Opt-outs increased and our brand image suffered — all because we were spamming our customers. What we need is Insight-driven marketing that starts with the customer. It’s about customers and getting them to chose us over the competition because we have better met their needs. Then the economy turned. Squeezed out.

Transform 77

Transform Whitepaper Telemarketing Customer loyalty 77

Marketing Insider Group

OCTOBER 28, 2010

Think about the entire lifecycle from new product ideas all the way to customer retention. For example, effective demand generation with high quality content that meets customer needs will produce awareness and will drive consideration of your product. It starts with reaching across functional areas.

Marketing Plan 75

Marketing Plan Telemarketing Inbound Marketing Customer loyalty 75

Marketing Insider Group

NOVEMBER 4, 2010

Each B2B customer will be thinking about products in the context of his or her own position. The faster you determine each customer’s perspective, and can mirror their concerns with benefits, the faster you’ll both move on to the next step. With segmentation you ask “who are you” and “what are you looking for?”

Telemarketing 75

Telemarketing Customer loyalty User-Generated Inbound Marketing 75