B2B Sales & Marketing Alignment: Thought Leadership With Robert Bell
Adobe Experience Cloud Blog
JULY 15, 2009
Fax broadcasting was all the rage until it began to occur to marketers that the only person seeing the faxes was the manager of the mailroom. Your book, B2B Without the BS, calls out B2B companies that errantly go to market and try to play by B2C marketing rules. They don't "get" marketing in general.
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