Stats roundup: the impact of Covid-19 on marketing & advertising
Econsultancy
DECEMBER 13, 2021
When it comes to investment, 19% of B2B marketing budgets is now dedicated to advertising efforts, marking it as the category with the biggest share of spend. This is followed by tools and technology (16% share), content (16%), account-based marketing (16%), people (15%) and events and sponsorships (14%). Customer experience.
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